Marketing, Morality and the Natural Environment (Routledge...

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Marketing, Morality and the Natural...

Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)

Name: Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)
ISBN: 9780415213820

Andrew Crane

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डाउनलोड की गई फ़ाइलों की गुणवत्ता क्या है?

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

श्रेणियाँ:

Medicine

साल:

2001

संस्करण:

भाषा:

english

पृष्ठ:

224

ISBN 10:

0415213827

ISBN 13: