Strategies of Multinationals in Central and Eastern Europe:...

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Strategies of Multinationals in Central...

Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Name: Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
ISBN: 9780230230552

Yordanka Chobanova

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पुस्तक की गुणवत्ता का मूल्यांकन करने के लिए यह पुस्तक डाउनलोड करें

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

श्रेणियाँ:

Society, Politics & Philosophy - Government & Politics

साल:

2009

संस्करण:

प्रकाशन:

Palgrave Macmillan

भाषा:

english

पृष्ठ:

286

ISBN 10: